RMB Digital — Campaign Results Report

RMB.DIGITAL

Campaign Results Report

Proof of performance

What our ads
actually delivered.

Real campaign data from a live Meta ads test. No brand recognition. No existing audience. Just the system — and what it produced on cold traffic.

4.25%

Avg CTR

$1.36

Avg CPC

4×

Industry average

884

Cold clicks

RMB Digital · Meta Ads · 2026 Campaign Data

rmbdigital.ca

The raw numbers

What the campaign data shows

These results came from a 4-campaign Meta ads test on a consumer brand with zero name recognition — no social following, no reviews, no word of mouth. Cold traffic only.

Avg CTR (link)
4.25%
Industry avg ~1.0%

Avg CPC
$1.36
Per link click

Best single campaign CTR
6.63%
6× industry average

Total link clicks

884

Cold audience

Total impressions

20,870

Across 4 campaigns

Total spend

$1,206

Test period

Why this matters: A 4.25% CTR on a brand nobody has heard of — no reputation, no social proof, no existing audience — means the creative and targeting system is doing all the work. For a business that already has reviews, results and a local reputation, the same system performs stronger.

What the data proves

Three things this campaign confirmed

The creative system works on cold audiences. 884 clicks from people who had never heard of the brand. No retargeting, no warm audiences — pure cold traffic responding to the ad alone. Consistent performance across all 4 campaigns confirms this wasn't a fluke.

The traffic is genuinely cheap. $1.36 per click on a national cold audience is efficient by any benchmark. For local businesses with geo-targeted campaigns, CPCs typically come in lower — not higher — because the audience is tighter and more relevant.

Volume is there at modest spend. 884 clicks and 20,870 impressions on $1,206 in spend. Scaled to a $45–55/day budget, this system is reaching thousands of local, targeted people every month at a cost most businesses spend on a single print ad.

What this looks like for your business

Projected lead gen results

The same ad performance applied to a lead generation campaign — where the goal is booked calls, quote requests or appointment sign-ups rather than an e-com purchase. Two budget scenarios based on real spend data.

Scenario 1 — One-time test budget

$1,200 total spend

Est. inbound leads

40–70

At $15–30 CPL

Close rate

20–35%

Qualified inbound

New clients

8–24

Conservatively

CPL benchmarks based on local service lead gen industry averages. Actual results depend on offer, landing page and follow-up sequence — all built end-to-end by RMB Digital.

Scenario 2 — Monthly running budget

$45–55/day · 30 days = ~$1,350–1,650/mo

Est. leads/month

55–100

At $15–30 CPL

Close rate

20–35%

Qualified inbound

New clients/mo

11–35

Conservatively

Monthly spend

~$1,500

At $50/day avg

Avg client value

$500+

Varies by niche

Est. monthly return

$5.5k–17k

On ~$1,500 spend

Monthly return estimate uses $500 avg client value as a conservative baseline. Many local service businesses carry higher LTV — the numbers move up accordingly.

The bottom line

What RMB Digital actually does

"

Most local businesses are invisible on Meta. Not because paid ads don't work — because most people running them don't know how to make creative that stops a cold scroll. We proved that system works. 4.25% CTR on a brand nobody had heard of, at $1.36 a click, with no existing audience to lean on. That performance on your business — with your reputation and your results behind it — is a stronger starting point than we had. That's what we bring to every client.

— RMB Digital

End-to-end delivery. Strategy, creative, copy, campaign build, weekly reporting and optimisation. One retainer, everything included.

Results-first approach. We don't charge for busy work. Every decision — creative, audience, budget — is tied back to cost per lead and return on spend.

Built for local service businesses. We work with businesses that sell to people in their city or region. Tight geo-targeting, local creative strategy and real accountability for booked appointments.

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